Professional content writing has become a very profitable side hustle for me. However, when I first started, I had no idea what a niche was nor which one best suited my interests and expertise. Now that I have some experience as a content writer, I know how to utilize freelance writing niche ideas and also niche-down.

8 Lucrative Freelance Writing Niche Ideas
Cover Photo Credit: bongkarn thanyakij/Canva

Why Freelance Writing Niche Ideas Are Important

Niche ideas are important because they allow writers to show readers their knowledge of a specific industry. Therefore, the more in-depth you go about a topic, the better your audience will understand crucial details.

If you discover that a certain niche is boring, most likely, you won’t be motivated to continue writing in its sub-niches. Therefore, when brainstorming freelance writing niche ideas, you may want to concentrate on a particular type that you’re passionate about. For example, mine are finance and business and I focus on them when writing for clients or creating samples to get work.

Several Niche Types You Must Know

As a professional writer, I mainly write blog posts, articles, and web copy in the business and finance niches. Focusing on one or up to three niches can help you stand out from the crowd. As you build your expertise, you can also charge higher rates and attract more clients.

Now let’s discuss the most profitable freelance writing niche ideas!

1. Personal and Business Finance

Since finance is relevant in life, there will always be topics to write about. Also, people constantly look for ways to earn revenue online or save for the future, which is partly why finance remains one of the most popular freelance writing niche ideas due to its evergreen relevancy. It could be ideal if you have industry knowledge or the skills to brainstorm relatable topics.

Four finance sub-niche examples:

Credit Lines and Cards — Borrowing money is ideal for individuals who prefer to make quick purchases and then pay the money back at a later time.

Investing — Storing money for the future or a large purchase is necessary when building an emergency fund.

Debt Management — Some individuals need advice about paying off their debt and rely on professionals to help them improve their financial situations.

Mortgages — Owning a home can be rewarding and also profitable. However, some individuals need financing to help them maintain residential or commercial property payments.

2. Online Marketing

Online marketing is crucial for gaining exposure and customers in a particular industry. It also matters for entrepreneurs who want to achieve business profitability.

Three online marketing sub-niche examples:

Social Media — When aiming for exposure and sales, social media is one of the most popular ways to drive traffic to websites, blogs, products, or services.

Email — Using email to gain subscribers can also increase blog or website readership and help sell products and services.

Affiliate — Many individuals hope to earn passive income online, but don’t know where to start. Therefore, they can benefit from affiliate marketing by referring blog or website visitors to major brand products using clickable ads and links.

3. Legal

The legal industry is one of the most popular freelance writing niche ideas new writers may want to consider. While you don’t need a law degree, you must have at least some knowledge of the industry, even if doing online research, relying on past education, or using relevant experience working as a lawyer, paralegal, or in any other role as a law professional.

Three legal sub-niche examples:

Divorce — While divorce is unfortunate, hiring an attorney is necessary as a legal defense against a spouse.

Real Estate — In the real estate industry, lawyers fight for residential and commercial property owners. Therefore, they are hired all year round to defend clients in court. This is another popular industry because it crosses various sectors and is one of the most risky yet valuable practices.

Criminal — Since criminals have the right to get legal representation for their trials, lawyers are heavily relied upon to handle their cases.

4. Technology

Since technology is ever-changing, it requires writers to keep up with trends and have a passion for hi-tech products and services. Some of the industry is more consumer-focused while another part of it is technical.

Three technology sub-niche examples:

SaaS (Software as a Service) — Subscription services have become part of daily life due to their importance and effectiveness in many industries. Apple, Google, and Microsoft are three examples of SaaS.

Artificial Intelligence — More and more brands are relying on AI to sell products and complete daily assignments while saving time and earning substantial revenue per year.

Gaming — The gaming industry is large and filled with many popular gamers who have loyal followers and also beginners who hope to become famous influencers.

5. Healthcare

Becoming a healthcare writer can be exciting and also rewarding, especially as one of several freelance writing niche ideas. Although some healthcare clients prefer that writers have industry experience, knowledge is also important.

Three healthcare sub-niche examples:

Medical — The medical industry is broad and covers various aspects of physical health. This sub-niche is one of the most lucrative and popular among writers who either have industry experience or are skilled in internet research.

Dental — Teeth and gums are important to maintain, but not everyone practices good oral hygiene. So, they may benefit from advice and tips to help them develop a daily routine or seek a dentist who can improve their dental health.

Insurance — Health insurance is an example of an evergreen sub-niche because it involves finance and also personal health (medical and dental).

6. Travel

As one of the most widely-used freelance writing niche ideas, Travel can be high-paying and some writers earn a substantial income. No, you don’t need to have real travel experience to write in this niche, but it would help to be an avid traveler who is always on the road or flying to other countries or continents. However, if you prefer to visit specific destinations, a few perks of the travel niche are trips, discounts, or free hotel stays.

Two travel sub-niche examples:

Vlogging — Documenting traveling adventures on camera can draw the attention of aspiring travelers who dream of seeing the world.

Photography — Visual images are ideal for people who prefer to see photo documentation instead of reading blog posts and articles.

7. Parenting

Parenting is also one of the most money-earning freelance writing niche ideas among parents who love contributing content about their experiences nurturing children. If you’re a parent, you can thrive as a parenting writer by using first-hand experience to cover various topics!

Three parenting sub-niche examples:

Pregnancy and Birth — Childbearing is an experience that can be precious but also challenging. Therefore, pregnancy and birth are two popular sub-niches because they cover memorable events and stages of new life.

Family Life — Living family life is one of the most relatable sub-niches in the freelance content writing industry. Therefore, real-life family situations can inspire many topics to write about.

Single Parenting — Some single parents need advice when raising their children without help. They rely on tips to get through specific challenges that may come with being the sole providers of their households.

8. Food and Drink

The food and drink niche is also among the profitable freelance writing niche ideas, especially if you offer additional services like recipe development or photography. People are always searching the internet for specific meals or beverages to serve, whether in a restaurant setting or for their enjoyment at home.

If you love making delicious entrées or thirst-quenching drinks, then you can put your passion into words to inspire your readers.

Three food and drink sub-niche examples:

Recipes — Starting a recipe website or blog is ideal for writing about homemade foods and drinks in various categories including breakfast, lunch, dinner, snacks, desserts, smoothies, teas, etc.

Cooking Vlogs — Chefs and avid cooks can document their cooking skills on their vlogs showing viewers different ways to prepare and cook various meals.

Mukbang — Believe it or not, some people gain attention and earn a lot of money eating traditional or exotic foods on camera. While this sub-niche may require a little writing, vloggers must still provide comprehensive details about each mukbang.

Final Thought

And there you have it! Several freelance writing niche ideas can net you a decent income per month. All you have to do is choose one or a few and dedicate your time and effort to producing high-quality, engaging content regularly.

Renata Barton